Spurs Sign EZTrader
Spurs sign EZTrader to boost their revenues following wasting their Gareth Bale windfall on also-rans.
Spurs sign EZTrader. Today Tottenham Hotspur (Spurs), a relatively unknown English Premier League football club, attempted to raise their profile by signing EZTrader, a binary options broker better known for accumulating fines from the Cypriot financial regulator (CySEC), in this January transfer window. This means that EZTrader are now sponsors of AIK Women, a Swedish ladies football team, AS Monaco, Bayer Leverkusen, Wolfsberg, Everton FC and Feyenoord of Rotterdam.
Shimon Citron, CEO of EZTrader stated:
“As we continue to build our business and brand across Europe, it is increasingly important for us to have a partner in London, a financial and sporting capital. Tottenham Hotspur is an ambitious and iconic club and, with London as its home, the perfect choice of partner for us.”
while on behalf of Spurs, Fran Jones, Head of Partnerships said:
“EZTrader is building a strong presence in football with several partnerships across Europe and we are delighted to be coming on board.”
What Fran Jones probably was not aware of is that Feyenoord of Rotterdam are now embroiled in a legal battle with EZTrader over their sponsorship deal.
The rationale behind these sponsorship deals is not clear in the long term although both binary options brands and football clubs seem hell-bent on trying to wring the last cent out of their respective image rights. Unfortunately the football clubs do not seem to be aware that many of these binary options operators are in it for the short-term killing and as the binary options market becomes more professional these marketing experts will find that their boiler room tactics will not suffice and will overnight just disappear. The football clubs are likely to end up with egg on their faces wondering how they got tied up with these Tel Aviv chancers.
The deal will run through to the end of the 2018 season and provides EZTrader with advertising at Tottenham Hotspur home matches and across the club’s communication channels, including tottenhamhotspur.com. Arsenal FC, neighbours of Spurs in north London, have signed a similar deal with TopOption. COYG.